This comes from a long running discussion on Linked-in regarding new home “Square-foot-pricing” which a lot of buyers look to when comparing builders. This could also apply to existing homes and think buyers really need to consider the big picture and not try to put things into a Square Foot number. It is just not that accurate.
Ask the clients to imagine their entire home as a simple triangle with 3 points. On each point of the triangle there are three parts of your home. 1. Price, 2. Size, 3. Amenities and Features. We tell them that because each home has is different, as are the prices, that they get to Pick 2 points on that triangle to Control. We as the Builder Control the last remaining Point.
So, if they pick: Price, and Size. We get to control the amenities and features, i.e.: design elements, finishes, faucet types etc…
The same goes if they pick: Size and Amenities, We get to Control the Price.
90 % of my clients “click” with this and then we start the design process, the other 10% or so go build a crappy box that costs them more and we run into them years later at the store or something, and they tell us how they should have built with us!
Also, some ask the question “Do you buy your vehicles by the pound?” Making the point that although a Mercedes and a Hyundai are the probably near the same weight, the prices are very different due to the level of finish, amenities, etc.